The right words, that is; the words that cut through the chatter and the shouting and get people excited about your product or service.
I’m John MacKay. I create print and digital content. I write websites, advertising copy and every kind of marketing collateral you can think of. I’ve written for illustrious global brands, well-funded start-ups, righteous organizations and, best of all, little guys with great ideas.
Travel, real estate, luxury goods, healthcare, automotive, fitness, fashion, beauty, personal care, food & beverage, retail and all manner of lifestyle brands – I write it all.
If you want to know about the experience I bring to your work, read on.Or click here to see what I’ve been writing.
I built MacKay & Co. (2000 – 2017) into one of the country’s top boutique public relations and marketing communications agencies. Great global brands like Tiffany & Co., Kiehl’s, Cartier, Indian Motorcycle, Colorado Ski Country USA and Zara joined sparkling Canadians like Birks, Live Clean, Club Monaco and SpaMedica as MacKay & Co. clients.
Writing – websites, marketing collateral, advertising copy, press dossiers, consumer e-blasts, content of every kind – has always been at the core of my work. It starts with some great conversations about your company, your product…and finding the ‘magic’ in what you’re trying to do.
I’m an executive leadership coach and a psychotherapist by education and training – it’s part of the soup that helps me understand your goals and your customers.
One more thing: I’m a marketing writer with a journalist’s state of mind. I’ve been a magazine editor, newspaper columnist, television commentator, speech writer.
Websites
Content creation
Marketing brochures and collateral
Web copywriting
Press releases
Consumer e-blasts
Video and voiceover scripts
Brand positionings
New business proposals / RFP’s
Brand advertising
Advertorial content
Speeches
Customer loyalty content
Direct mail
Media kits
Profiles and bios
Product packaging
Internal communications
> WEBSITES
Salt Design Group
ASC Public Relations
Tully Luxury Travel
ISOPHIT
> MARKETING COLLATERAL
Carolina Herrera GOOD GIRL book
Vivier Skin Care
Tully Travel Experiences
Alba Botanica
Fund Raising
> PRESS RELEASES
Tommy Bahama Restaurants
Live Clean Baby Calming
Lutronic
Eco-Pooch
Holiday Hand Soap
Live Clean Men’s
Spa Therapy
> MAGAZINE EDITORIAL
Toronto Life Profiles
Zoomer Magazine
Best Health Magazine